Higher Diploma in Business - Marketing Management

About the Course

The Higher Diploma in Business (Marketing Management) is a new postgraduate qualification that is a result of consultation with industry and graduates. It is designed specifically to equip graduates from a non-business discipline with the skills necessary to pursue a successful career in marketing. In recognition of the fact that students will have already completed a degree programme (at NFQ Level 7 or 8), the emphasis is very much on the development of the knowledge, skills and competencies relevant to the role of the marketing professional. Communication and teamwork skills are fostered and real issues from the rapidly changing world of marketing are discussed and analysed.

Named Award: Higher Diploma in Business - NFQ Level 8
Programme code: TA_BMKTG_HD
Duration: 18 months
Timetable: Tuesdays & Wednesdays (6-10pm)
Commences: September 2010

Entry Level

Graduates who have successfully completed an Ordinary Degree (NFQ Level 7) or above in engineering, science, humanities or arts are eligible to apply. Graduates with a non-marketing award in areas like accounting, management and human resources are also eligible to apply. If the number of eligible applicants exceeds the available 25 places, selection will be determined on the basis of GPA (grade point average). All applicants must have competence in spoken and written English.

Progression Opportunities
Students who successfully complete this programme are eligible to apply for a Masters in Marketing (NFQ Level 9 programme).

Course Content / Timetable

**Course Content - Year 1**
Day	Time	Winter Semester
Tue	18:00-20:00	Marketing Environment
Tue	20:00-22:00	Marketing
Wed	18:00-20:00	Buyer Behaviour
Wed	20:00-22:00	Marketing Law


Day	Time	Spring Semester
Tue	18:00-20:00	Marketing Finance
Tue	20:00-22:00	Statistics for Marketing
Wed	18:00-20:00	Integrated Marketing Communications
Wed	20:00-22:00	E_Commerce

**Year 2**
Day	Time
Tue	18:00-20:00	Global Marketing Management
Tue	20:00-22:00	Marketing Research Applications
Wed	18:00-20:00	IS Tools for Strategic Marketing
Wed	20:00-22:00	Enterprise Development

Note: Times and days of classes are indicative only and are subject to change

Career Opportunities

This programme will equip successful graduates with the skills necessary to pursue a career in any marketing oriented environment, from a large multinational corporation to a small-to-medium sized business. For those who would like to set up their own business, this programme gives them the confidence and ability to pursue their goals.

Graduate Profiles

Select here for student profile - Department of Marketing

Fees & Funding

Academic year 1 €2660 (Inclusive of ITT Dublin registration fee and examination fee). If completing individual modules/ groups of modules the individual module fee is €325 plus the ITT Dublin registration fee of €30 and an examination fee of €15 per module examination (up to a maximum of €70 per adademic year).

Academic year 2 €1330 (Inclusive of ITT Dublin registration fee and examination fee). If completing individual modules/ groups of modules the individual module fee is €325 plus the ITT Dublin registration fee of €30 and an examination fee of €15 per module examination (up to a maximum of €70 per adademic year).

How To Apply

Pay full fees before August 31st and get a 5% reduction on your tuition fees.

Apply online now

Application forms for 2010/11 are available to download here.

Forms are also available on request directly from the Institute by contacting the information desk, Department of Lifelong Learning. Tel: +353 1 404-2101 or by emailing lifelonglearning@ittdublin.ie

Please ensure to inlcude all relevant documentation and payment with your application form as incomplete applications will not be processed and will be returned to you.

Select here for further information on application and fee payment