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TA023 - Degree (Hons) – Advertising and Marketing Communications

About the Course

Course Code: TA 023 - Level 8
Honours Bachelor Degree of Arts –
Advertising & Marketing Communications
Length of course: 4 years
Recognised in Europe
Membership of the Professional Body
Mature students welcome
Mature applicants (23 years of age) may not be required to meet the minimum entry requirements but may be considered on their merits.
Research opportunities at Postgraduate level
Recognised by the IAPI

The Advertising industry is diverse and offers a wide range of career opportunities in:
Advertising
Public Relations
Event Management
Sponsorship
Media
Direct Marketing and Customer Relationship Management
Sales promotions
Brand consultancy

What do I Need?

Entry Requirements for the Honours Bachelor Degree of Arts:
Leaving Certificate with a minimum of Grade C3 in two Higher Level subjects, and a minimum of Grade D3 (Ordinary Level) in 4 other subjects in the Leaving Certificate Examination, which must include Mathematics and English or Irish.

Recent minimum CAO points: 245
Recent points range for applicants choosing this course: 455 - 245

Career Opportunities

Be part of the team that designs successful advertising campaigns for public and private sector organisations. Advise companies as to how they can get the most out of their Public Relations activities.Devise sales promotions programmes that help launch new products or help boost the sales of products in competitive markets.

Come up with ideas that harness the potential of new technologies for communicating with new and existing customers. Be involved in organising major sporting, musical and cultural events. Work in a public or private sector organisation and be responsible for their advertising and marketing communications activities. Apply for a Masters Degree sometime in the future.

Graduate Profiles

Select here for graduate profiles

Course Subjects

Select here to view the TA023 - Advertising Marketing.pdf

Programme structure and content
The BA (Honours) in Advertising and Marketing Communications is an Honours Degree (NFQ level 8). The content has been designed after in-depth consultation with industry leaders and academic advisors in Ireland, the United Kingdom and the United States.

Year one
You will become acquainted with the Advertising and PR industries and will be introduced to the fundamentals of Marketing, Statistics and Information Technology. You will begin to explore the mind of the consumer in Behavioural Studies and your communication skills will be developed so that you can present and write effectively.

Year two
You will examine more detailed Marketing Applications. You will learn about the dynamic media industry and how to build effective relationships with the various players. Your IT skills will be further developed and you will learn creative and design skills that will enable you to develop effective promotional material.

Year three
In Applied Statistics and Marketing Research Applications you will be equipped with skills that are essential for gathering and analysing research data. Buyer Behaviour, Global Business and Intercultural Communications will give you an in-depth understanding of key issues pertinent to the practitioner. Interactive Marketing techniques will explore how new technologies are used for advertising and marketing communications. You will also gain hands-on experience in Radio and Video Design and Production. You will work with your peers to organise and promote an event.

Year four
Your final year culminates in the Advertising Portfolio module. It takes place in a simulated agency setting, AdLab that is equipped with industry-standard equipment. You will work in a team and take a brief from a client organisation. You will design a fully integrated campaign and present your solutions to the client and a panel of lecturers and industry practitioners. This module provides you with excellent networking opportunities and you will have a portfolio of work to show potential employers. All of the modules taught in year four will help you create your advertising campaign.

Student Life

Check out the range of services & facilites for students at ITT Dublin

How to Apply

Mr Adrian Payne ( Head of Department ) + 353 1 4042886 email

Department phone extensions: + 353 1 404 2300 / 2333 / 2305 / 2306 / 2307 - Fax: + 353 1 4042304

Further Information

Please visit the Dept of Marketing & Business Computing Website

Programme Leader: Ms Trish Medcalf - Telephone: + 353 1 4042890 email

Links Scheme
3 Distinctions, Business Studies (BBSXX), Business Studies Adm (BBSAX), Information Processing (BIPXX), Marketing (BMXXX), Retail Studies (BRSXX), International Trade (BBSIT)