The needs of customers
New competitors, new products and services, new markets and changing customer wants and expectations require the marketer to have the knowledge and skills
Meeting the needs of customers is critical to the success and survival of all businesses in competitive environments. Many students find marketing to be a desirable and exciting career because the nature of the job is so dynamic. New competitors, new products and services, new markets and changing customer wants and expectations require the marketer to have the knowledge and skills to adapt to this ever-changing business world.
TA103 - Higher Certificate in Business - Marketing
TA114 - Bachelor Degree in Business - Marketing Management
TA123 - Honours Bachelor Degree in Business - Marketing Management
TA023 - Degree (Hons) – Advertising and Marketing Communications
